Verde BMX (2008–2023)All Models View
The name of the brand is Verde. We wanted a name that we could work with & had some depth. Verde means green in Spanish, but to us it means a little more. It reminds me of something fresh & new, which is exactly how we want to be perceived. There is a bunch of thoughtless, poorly designed stuff in BMX, which isn't doing much for our sport.
Cory Muth and Steve Buddedeck are true veterans in the BMX business. The two of them have mainly worked on the marketing side of BMX, and they own a creative agency called Axis based in Dayton, Ohio. Earlier this year they launched a new BMX accessory company named Duo, & they've now jumped headfirst into the complete bicycle market with their newest venture: a bike company named Verde.
I started racing when I was 10 & was pretty competitive in the sport until I was 18 or so. I have always ridden trails/skateparks & still do when I get the chance. My first job in the industry was working for Hal Brindley at Play Clothing when I was 19. I was in school at the time, & as soon as I graduated, Steve Buddendeck & I started our agency (Axis). Over the past seven years, we have done work for nearly every company in BMX.