To quote from universal Cycles website "Universal Cycles was founded in the late 70’s and we soon established ourselves as one of the market leaders within the industry. Currently we are one of the largest suppliers to the UK market and have always prided ourselves on offering affordable quality cycling to everyone.
Our vast array of exclusive licensed products is second to none, as we boast a number of internationally recognised brand names, all available at competitive prices.
  We, at Universal Cycles, pride ourselves on being able to offer cycles at affordable prices so everyone can enjoy the delights of cycling. Since being established, we have increased our range to offer one of the largest selections available, also introducing the brand Silverfox during the nineties, which has gone from strength to offering good quality cycles, with higher quality component parts but still at competitive prices."
  Based in Basildon, Essex, here in the UK, they also own the brands Silver Fox and Muddy Fox. website address www.universalcycles.plc.uk