SE Racing, 2002-now (2002 - 2013)
August of 2002, SE Racing was bought by Advanced Sports
International, or ASI. They own several bicycle related companies, such
as Fuji, Breezer and Kestrel.
They have been reissuing some really neat bikes including many "retro" versions, thanks to Todd Lyon's influence and position at the comapnay as Brand Manager.
Find out more at SEbikes.com
SE Racing's history started over 35 years ago in 1970. That's when teenage entrepreneur, Scot Breithaupt began promoting "Pedal-Cross" races in Long Beach, CA. This was considered the birth of organized BMX racing. Over the years the ownership changed a few times, ending up with Mike Devitt, who also made dirtmaster products.