BMX Bikes / S / S&M Bikes / S&M Bikes History

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Greg tells it like this: I graduated from high school (in 1985) and moved off the Island to go to college. I took a job at South Coast Bike Shop in Santa Ana, California where I started a shop team. While there, I hooked up with Chris Moeller & Barry Nilson to ride with. Chris and I became great friends and decided to go into business with our own frame and fork design. That is how S&M got started (me the S and Chris the M). While running S&M, I left the bike shop to go work for Todd Huffman and Bob Morales at MOR Distributing as a salesman. That company was short lived so I moved onto GT Bicycles working in the warehouse pulling and packing orders. I was married and just had a baby girl at the time so I was really focused on my job at GT (which had benefits) and quickly moved up the ladder and became the shipping manager. While things were going good with GT, I really let things go at S&M. I wasn't very smart with the money and wasn't making good business decisions. Both Chris and I were spending too much and not putting enough back into the company. We soon got ourselves into debt with his family so we decided to part ways leaving the company (and debt) to Chris. I've had nothing to do with S&M since 1991 and Chris is really the guy who made the company a success! But, I am very proud to have been a part of starting that company!  


The original S&M business license from 1987.  credit: Greg Swingrover


Some of this info found here:

http://www.bmxonline.com/bmx/biz/article/0,15737,1106209,00.html

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