Heresy BMX (2010–2017)
Somehow, HERESY was pre-born on a viennese building balcony during a warm summer night of august 2009 when life long french rider Alexis Desolneux, alsacian artist Michael Husser and Wien resident Sebastian Grubinger were sipping a drink after a long day of riding at the Heldenplatz. Alexis was frustrated with his bike sponsor and ignited this conversation about how nice it would be to make bikes together… That night, ideas were in the air.
Fast forward january 2010, Alexis decides to start working on what he has always dreamt about : bringing together friends to create the brand that does not exist for them, with no other goal than sharing their passion and putting out the functional and beautiful products they need to experience as much freedom as possible through riding. Products solely inspired by the evolution of bicycle motion in their heads.
There is always another possible way to envision and enjoy riding. And it is also about all the good times the rider’s life brings along the line. Riding teached us to pave our own path when there was no existing path in front of us. We believe there is no more fulfilling way to experience riding and life in general than heading in the direction each of us finds himself inspired and comfortable with. The possibilities of riding are so vast…as vast as humans can imagine motion on a bicycle.
You Are Your Path.